Banking studies
using shopping behaviour research
Shopping Behaviour Xplained
are specialists in the financial services sector and their expertise has helped
clients to create more effective and customer efficient banking
environments. The list below gives details of how we've provided financial
clients with a competitive advantage and reasons why you should contact us
to receive the same benefits.
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Dramatically improved customer flow in-branch by
introducing sophisticated traffic management.
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Introduced a literature merchandising
strategy that reduced
the spend on brochures by as much as 75%.
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Improved the performance of promotional
messages in branches and yet reduced the numbers required.
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Created a practical migration strategy away from tellers and
towards automated
facilities.
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Offered
potential savings of £5,000
per branch by identifying ineffective POP furniture.
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Identified
the best locations for in-store TV and provided details of how to
match the length of messages to the attention span of the customers.
Fact:- A
expensive feature that had been rolled out to each branch was in fact used
by less than 1% of all visiting shoppers.
Fact:- financial marketers can often be
too product driven. Remember, shoppers don't want a loan, they want what
the loan will buy.
Shopping behaviour research
and people counting aren't only useful at entire store or branch level. Click on the
POP testing title for
more information about testing an individual display unit.
