Why shopping
behaviour analysis
Whether
you need to sell more products, improve customer service or a combination
of both, shopping behavior analysis offers a unique means of uncovering
powerful insights that can scientifically determine the retail
presentation of your brand.
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Reportedly, humans can only process 5%
of what they see. That's why we film shoppers and don't rely on live
observation with just the naked eye.
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90% of human behaviour is controlled by
the sub-conscious part of the brain and so interviewees can rarely
recall their decision making process.
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There are 5 individual modes of shopping and
each has a subtly different set of requirements in-store.
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Shopping behaviour analysis has identified
8 specific stages to the product selection process in-store.
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The successful brands of tomorrow
will be those who best respond to the real needs of the shoppers of today.
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If you think your company could and
should be more customer centred, contact us at Shopping Behaviour
Xplained Ltd.
Fact:-
During a typical day,
the average person is exposed to 1,500 promotional messages; they absorb just 4 -
We can improve your visibility?
Fact:- Research has shown that 'service' and 'value'
are becoming more important to consumers than just 'price'.
For more information on how
shopping behaviour research can be used in the
traditionally less retail, banking sector click on the
Banking studies title on the
right of the screen.
