Shopping behaviour causes
and effects
This is the
most revealing part of the shopping behaviour analysis process in that it identifies the
specific reasons why shoppers act and react as they do in-store.
The information could well be a cornerstone of the development of your
brand. Contact us to find out more.
-
Make the causes and effects of customer behaviour the nucleus of
more retail marketing decision making processes.
-
Quantify and
evaluate what really happens when that 'great idea' hits the shop
floor.
-
Improve the
retail environment by factoring in information about those who, for
whatever reason, didn't buy.
-
Optimise
customer service by creating retail that actively encourages shoppers to
behave in a manner more conducive to efficient shopping.
-
Develop much
more practical and effective 'customer journeys' through stores,
categories and departments.
-
Introduce a
shopper focused retail design strategy and reduce the amount of
potentially subjective corporate decision making.
Fact:- Shoppers use all 5 senses (to a
greater or lesser extent) when shopping, so it's important to consider the
entire consequences of any change in-store.
Fact:-
Once you know where most people look and for how long, you are then able
to communicate with them much more effectively.
For details on the types of
recommendations we give our clients, click on the
Recommendations title on the left.
