Converting the shopping
behaviour footage
Shopping Behaviour Xplained Ltd have
developed and refined a unique software application
(C-BAS) that converts video footage into computer data.
The combination of C-BAS and skilled operators leads much more
cost effective shopping behaviour analysis which is availably to you,
today.
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Shopping behaviour
analysis dissects
and examines every aspect of
the product selection or rejection process
in-store.
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Out methodology has been designed to gather
more data in-store and subsequently to be able to conduct more detailed analysis.
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C-BAS is a very accurate software
application that can even record shopping behaviour activity times to the
precise second .
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At the end of a project, clients
receive a full debrief
presentation, video clips and
a summary of the spreadsheet data.
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C-BAS quickly converts film into data and
therefore results can with the clients much more rapidly (often
within 7 days).
Fact:- Humans can only process a fraction of
what they see. Therefore, how efficient can any naked eye based shopping behaviour observation expect to be?
Fact:- The use of video means that detailed
information can be obtained, subsequently analysed and presented back as
irrefutable evidence.
Once we have converted the
video into computer data we can begin to undertake the quantitative analysis, for more
details, click on the
Identifying
trends title.
