Gathering the shopping behaviour data
Shopping Behaviour Xplained Ltd have
developed an effective and non-invasive in-store data gathering process.
Our specialist miniature recording
equipment has a number of definite advantages over traditional CCTV and
other research tools.
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Each camera can be fitted in minutes and
causes little or no disruption to the stores.
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The control equipment is only a little
larger than a standard video recorder
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Unless interviews are being carried out,
there are no researchers visible and shoppers are analysed in
their most natural of environments.
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Some installations have no cables
at all and use remote video capture units
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Signage adjacent to store entrances
informs shoppers about the presence of CCTV and its purpose of trying to
improve their shopping experience.
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The service is global as a complete
16 camera recording kit fits into a medium sized suitcase.
Fact:- An alarmed client recently called the
offices of Shopping Behaviour Xplained Ltd to complain that the researchers
hadn't turned up. He reported that he was calling from the research aisle
and nothing was happening.
Fact:- There were in fact in 4 cameras in
that very aisle and they indeed filmed the client making the telephone
call.
To find out more about the
type of equipment we use to gather data in-store, click on
converting the data on the left.
