In-store interviews
as part of shopping behaviour analysis
We often interview
shoppers, but only after they have interacted with the research category.
During the subsequent analysis, their responses are compared with their
actual behaviour and factual responses separated from fictional replies.
This approach is great for understanding shopper
emotions in the context of a real
shopping experience.
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Understand the differences between how shoppers
actually behave
and their perceptions of shopping experiences.
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Combining shopping behaviour research and
interviews means that there is no need to rely solely on the memories of
respondents.
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Use exit interviews to better understand the
consumer's emotional perceptions of your brand.
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Contact us at Shopping Behaviour Xplained
Ltd if you would like to know just how people shop for your brand,
what they think about the experience and now, even how they actually use
specific products at home.
Fact:- When shown a specific display,
interviewees said they preferred it over the other units. Shopping
behaviour research proved otherwise. They actually spent more time, had a
number of difficulties with, and
bought less from the new fixture.
Fact:- After combining shopping behaviour
analysis and interview data it was discovered that a brand new store design
could be further improved. After more changes were made, product sales
increased by 12%.
Understanding how shoppers buy your brand and why, is
only part of the store. Click on the
Post purchase
analysis title on the left hand side of the screen
to learn how we can analyse shoppers using products naturally in their own
homes.
