Introduction
to Shopping Behaviour
Shopping behaviour analysis provides
indisputable proof of what really happens in-store at the Point of
Purchase. It is a research tool that brings the real life actions of
genuine shoppers right onto the desks of the key decision makers.
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Would you like to see how real shoppers
select (or reject) products in-store?
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Identify the strengths and weaknesses of
your brand in-store.
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Discover the overall conversion rate
(visitors to sales) for
your brand?
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Realise how many sales you're losing
because of problems in-store?
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Improve the relationship between shoppers
and your brand.
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Take customer service to another level by
knowing exactly how your brand is shopped.
Fact:- There are 5 different modes of
shopping and each has a subtly different set of requirements in-store.
Fact:- There are 8 basic stages to the
product selection process in-store. Get things wrong and you'll lose sales
and alienate shoppers.
Click on
Shopping
research to
learn more about how we gather the raw data in-store.
