Recommendations
based on shopping behaviour analysis
We know that clients don't want to
struggle to find the crucial research findings from within a telephone
directory sized shopping behaviour report. Instead they prefer to receive
concise and usable information. Furthermore, they wish to be able to take
immediate and appropriate action at store level.
Our recommendations are presented clearly
and concisely as the following (extremely basic) examples demonstrate:
-
Aisle width - Narrower aisles will cause shoppers to
travel through them faster.
-
Traffic speed - Mirrors will slow shoppers down as they
pass.
-
Quality perception - A softer floor covering will give shoppers
a feeling of better quality products on offer from that part of the
store.
-
Genuine offers - A tidy "untouched" promotion rarely works
as well as a somewhat messy display of special offer products.
-
The time aspect - Nowadays, shoppers have more money to
spend but much less time with which to spend it.
-
Sightlines - Shoppers don't usually walk directly
towards shop windows or gondola ends.
Fact:- It is much easier to give the
shoppers a better experience in-store than it is to get them back once
they've been mistreated and then gone to a competitor.
Fact:- Shoppers rarely want products;
they want what products will do for them. For example, people don't very
often want a cake mixer; they actually want the ability to make better cake (think about
it).
Why not use the titles on the
right to learn how others have benefited from using shopping behaviour research and people counting. we
suggest you begin by clicking on the
Shopping
behaviour title.
