The 5 modes of shopping
behaviour
We at Shopping Behaviour Xplained Ltd
have recently undertaken a large self-funded piece of
research that studied the different ways people shop. 5 distinct shopping
modes were identified and their characteristics studied and logged.
Stage 1 of the project
has now been completed
and we now have a small number of potential dates when we are available to
present the findings. Please contact us for more information.
Presentation contents
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The 5 modes of shopping.
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How to identify which mode shoppers are in.
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The location of each mode on a 'propensity
to purchase' line.
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The 8 stages of the product selection
process.
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A scientific approach to evaluating in-store
marketing.
Fact:-
The slightest change in-store can have a
dramatic impact on the shopping mode of those browsing.
Fact:- The research has helped us to pinpoint the
precise moments when stores/brands alienate shoppers and lose custom as a
direct result.
During our global research we
have compiled a massive shopping behaviour database, for more details click on the
Consumer database
link on the right of the page.
