Shopping research
from Shopping Behaviour Xplained
Firstly,
people
shopping for your brand would be filmed using miniature (golf ball sized)
CCTV cameras. Our experts would then convert the video footage into
computer based shopping behaviour data.
Filters
and cross-tabs then identify patterns of behaviour and subsequently causes and effects
extrapolated. After the analysis you would receive an armoury of powerful new learnings and insights.
Contact us to find out more.
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As the data is on video, the same shopping behaviour
aspect can be observed a number of times and in slow motion
.
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All cameras film continuously so that the
behaviour of all shoppers can be captured.
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We are registered with The Data Protection
Registrar and our methodology is fully compliant with The
Data Protection Act 1998.
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Shopping behaviour analysis provides
recommendations based on facts and statistics, not just as a result of
comments and opinions.
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This type of research causes little or no
disruption to the normal running of the stores.
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Whether the research subject is a single
sell faster unit or an entire supermarket, this methodology offers an
equally effective solution.
Fact:- 76 Shoppers in store 'A' purchased
from a newly designed product bay, compared with just 49 in the control
store 'B' (Store 'A', success or failure?)
Fact:- 2,122 shoppers passed by the new
layout in store 'A' compared with 297 in control store 'B' (Now, success or
failure knowing all the facts?)
Click on the
The Store Doctor title
to discover how we can use our wealth of experience to
improve stores without the need for research.
